Apple's Mail Privacy Protection

Apple has recently introduced new privacy controls, including "Mail Privacy Protection", which stops senders from learning whether an email has been opened.

Going forward, emails to consumers who use Apple mail products and opt into “Mail Privacy Protection” will appear as if they were read, as soon as the email is received.

Due to this, data in your Loox Dashboard relating to your email open rate might be inflated.

However, your click rate will not be affected and will report accurate numbers.

The "Mail Privacy Protection" feature is available on iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 devices (released September 20th, 2021).

Learn more about Apple's privacy features here: