Post-Purchase Referrals

With Post-Purchase Referrals, you can encourage customers to share a referral link and provide a discount to their friends. By enabling two-sided incentives, your advocates (referring customers) can receive a discount on future purchases as well. 

You can choose the incentive type from the Loox Referrals Settings submenu:

Once activated, a referral widget is displayed on the order status page, prompting customers to share a unique link. Customers can either copy the link or share it using any of the available apps on their devices.
Please note: Post-Purchase referrals are linked to a specific order. If a customer had previously registered as an advocate through a different order, activating a new referral code will result in the creation of a separate code and rewards balance.

To learn more about the available incentive options for this widget, click here.

Widget Settings

Inside the Post-purchase referrals settings page, you have the option to customize the widget's appearance settings.

  • Primary color: The background color of the widget. The text adjusts automatically to black or white according to the chosen color.

Text customizations

  1. Friend discount title (Only on two-sided incentive): The first line of the widget shows the friend discount.
  2. Advocate reward title (Only on two-sided incentive): The second line of the widget shows the advocate reward.
  3. Subtitle: Appears in bold below the discount/reward title.
  4. Content: Text that appears below the Subtitle. Use it to explain how the discount works.
  5. Button caption: The call-to-action of the share button itself.

    Use the  [friend_discount] or [adovcate_reward] placeholders to add the relevant discount amount.

Referral Emails

Loox's Referral Emails will be automatically sent to customers who interact with the Post-Purchase referral widget.

Inside the email is the unique referral link related to that advocate's purchase.

One-sided incentive:

Two-sided incentive:

The email's content will change according to the type of Post-Purchase incentive selected in your Loox Admin.

The email's texts and banner can be customized through the Referral Email settings:


The Post-Purchase Referral's quota will be counted every time a new order is fulfilled on your store. The quota is separate from your email quota and depends on the specific Loox plan you are subscribed to:

Beginner 100
Growth Unlimited
Unlimited Unlimited

Note: Referred friends' discount code will appear as: Loox Referrals (Order #0000) - Friend Discount - LXZ-ABCD123
Advocates' discount code will appear as:  Loox Referrals (Order #0000) - Advocate Reward - LXR-ABCD123

You can view how the widget appears on any customer's checkout page through your Shopify Orders tab. On any order, click "More actions" -> "View order status page" to see the order status page and the widget on it.