Post-Purchase Referrals

With Post-Purchase Referrals, you can encourage customers to share a referral link and provide a discount to their friends. By enabling two-sided incentives, your advocates (referring customers) can receive a discount on future purchases as well. 

One-Sided Incentive

One-sided incentive allows your customers to share your store and expose your brand to their friends and family. Every customer that completes a purchase on your store and reaches the check-out page, will be able to share a link to your store.

A discount code will be automatically applied to any new customer coming through a shared link, according to the discount you set. 

On the Referrals settings, you can set the discount offered to friends, as well as customize the look of the referral widget:

Widget Settings

• Primary color: The background color of the widget. The text adjusts automatically to black or white according to the chosen color.
• Friend discount: The discount amount for the friends' (referred customer) purchase. Can be set to percentages, or a fixed value. 
• Min. purchase amount: The minimum purchase needed to activate the discount.

Text Customizations

1. Subtitle: Appears in bold below the discount title.
2. Content: Text that appears below the Subtitle. Use it to explain how the discount works.
3. Button caption: The call-to-action of the share button itself.
   
   Use the  [friend_discount] placeholder to add the relevant discount amount.

Two-Sided Incentive

Two-sided incentives encourage your customers to share their link with friends in exchange for rewards. These rewards come in the form of store discounts for future purchases.

When an order is fulfilled through an advocate's link (above the set minimum amount), a fixed sum will be added to their total reward. This reward can be redeemed in your store at a future purchase. 

The total reward cannot be split and must be redeemed in its entirety on the next purchase that the advocate makes on your store. The purchase must be above the minimum amount that you’ve set.

If a purchase is made through the advocate's link after they have already redeemed their reward, a new reward will start building up again.

On the Referrals settings, you can set the discounts offered and their conditions, as well as customize the look of the referral widget:

Widget Settings

• Primary color: The background color of the widget. The text adjusts automatically to black or white according to the chosen color.
• Friend discount: The discount amount for the friends' (referred customer) purchase. Can be set to percentages, or a fixed value. 
• Min. purchase amount:
  • The minimum purchase the friend needs to buy before the advocate gets their reward (the friend discount will apply regardless).
  • The minimum purchase amount the advocate needs to purchase in order to redeem the reward given to them.
• Advocate reward: The amount given to the advocate for every purchase made through their link. A new reward, of this amount, is added to their total reward whenever a purchase is made through their shared link.

Text customizations

1. Friend discount title: The first line of the widget shows the friend discount.
2. Advocate reward title: The second line of the widget shows the advocate reward.
3. Subtitle: Appears in bold below the discount/reward title.
4. Content: Text that appears below the Subtitle. Use it to explain how the discount works.
5. Button caption: The call-to-action of the share button itself.
   
   Use the  [friend_discount] or [adovcate_reward] placeholders to add the relevant discount amount.

Quota

The Post-Purchase Referral's quota will be counted every time a new order is fulfilled on your store. The quota is separate from your email quota and depends on the specific Loox plan you are subscribed to: