Syndicate Reviews to Facebook And Instagram Shops

Make the most out of your customers' feedback by syndicating Loox reviews with Meta to display them on your Facebook and Instagram shops!

The Loox + Meta integration is available on the Scale plan and up for US stores only. Click here to upgrade your plan.


To syndicate Loox reviews with your Facebook and Instagram shops, follow the steps below:

  1. Make sure your reviews meet Meta's Community Standards and Community Feedback Policy.
  2. Enable Meta Shops Checkout in your store.
  3. Inside your "Integrations" settings section, go to "Meta Shops".
  4. Toggle the automatic sync on:
    • If you are using a different Shopify product field for your GTIN, adjust the setting accordingly.

We offer two options for reporting your reviews to Meta:

  • Reporting all reviews you have collected using Loox ever.
  • Reporting only new reviews collected after switching on the syndication.

Once you enable the syndication, Loox will create a feed containing your product review data and submit it to Meta.

Based on Meta’s requirements, we automatically report all approved, pending, and hidden Text reviews and Photo reviews. Video reviews are not currently supported by Meta.

Tip: We recommend approving all reviews and adding public replies to address any negative feedback. 

If your reviews were syndicated successfully, they should appear on your Facebook or Instagram shops within 48 hours.

If you have any questions or run into any difficulties setting this up, feel free to contact our Support team at [email protected], and we’d be more than happy to help!

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