Add Smart Filters to your Reviews Widget

Answer shoppers' concerns in one tap.

Smart Filters use AI to pull what your reviewers talk about most, like fit, scent or battery life, and turn it into tappable topics at the top of your Reviews Widget. A shopper taps a topic, sees only the reviews about it, and reads the bottom line in a short summary before scrolling.

This article covers how Smart Filters work, how to turn them on and customize them, and what shoppers see in your Reviews Widget.

Why use Smart Filters?

A product with dozens of reviews is hard to scan, and the answer a shopper needs is usually buried somewhere in the list. Smart Filters bring that answer to the top:

• Topics are pulled automatically from your own reviews, and new reviews join the right topic as they're published, so your filters grow with your store
• Shoppers find the reviews they care about most in one tap
• Each topic comes with a short summary of what customers say about it, so shoppers get the bottom line before needing to scroll through

For example, a shopper unsure about fit taps that topic and sees only the matching reviews, along with a summary: "A few shoppers say the shirts run true to size for both adults and kids. They suggest sizing up on the kid's shirt for room to grow."

How Smart Filters work

Loox reads a product's published reviews and creates topics based on what customers talk about. Each topic becomes a filter with its own short summary of what customers say about it.

• Smart Filters appear on products with at least 10 published reviews
• A topic needs at least 5 reviews that mention it
• Filters are ordered by number of reviews, with the most discussed topic first
• New reviews are added to the right topics automatically. As a product gets more reviews, new topics can appear, and topics with fewer than 5 reviews are hidden
• Smart Filters work for individual products, product groups (including groups created by Shopify tags), and product bundles

How to turn on Smart Filters

To turn on Smart Filters, open your Reviews Widget editor and go to AI features > Smart Filters:

1. Turn on Show smart filters.
   
2. Customize how your filters look:
   • Corner style: Choose Default, or Match widget style to use the same corner style as the rest of your Reviews Widget
   • Colors: Set the text and border colors of your filters. Click More options to also set a background color and the colors of a selected filter
   • Display settings: Choose whether each filter shows a review photo (Show review photos) and its number of reviews (Show number of reviews). Both are on by default
3. Save your changes.

Once Smart Filters are on, Loox creates topics for each eligible product, and filters appear in your store as each product's topics are ready.

What shoppers see

Smart Filters appear in your Reviews Widget, between the widget header and the review summary:

• The row starts with a Sort dropdown, followed by your filters. Depending on your display settings, each filter shows a review photo and its number of reviews
• When a shopper taps a filter, the widget shows only the reviews about that topic, and the review summary switches to a summary of that topic. For example, tapping "Fit" changes the summary title to "What shoppers say about 'fit'"
• Shoppers can select one filter at a time. Tapping the selected filter again clears it
• Shoppers can still sort the reviews while a filter is selected

Good to know

• Where filters appear: Smart Filters appear on the Product reviews tab. When a shopper switches to the Store reviews tab, the selected filter is cleared
• Aggregated widgets: Widgets that show reviews from all of your products or a whole collection, like a "Happy Customers" page or the Collection Reviews Widget, won't display filters
• Languages: Topics and their summaries are created in your primary language
• If AI Summary is off: Shoppers can still filter your reviews, but no topic summary appears. Learn more about AI Review Summaries

FAQs