Offering a Discount for Photo/Video Reviews

Motivate your customers to submit visual reviews by offering them a next-purchase discount for reviews that include a photo or video. 

This article will cover the two types of discounts available and the reminder email we send to ensure your customers don’t forget to claim their reward.

Important: Loox will provide discounts to all customers who submit a photo or video review and not based on the rating.


Offer discounts for photo and video reviews

Encourage your customers to share their experiences with UGC by offering discounts based on whether they submit a photo or a video review.

To offer discounts to your customers, follow the steps below:

  • Within "Reviews - Preferences", go to “Discounts”.
  • Toggle “​​Enable discount for photo/video” on.

  • Select whether you would like to offer the "Same discount" or "Different discounts" for photo and video reviews:

  • Set up your desired discount amount:

  • Click "Save".

Offering a single Shopify discount code

Create a discount code in Shopify and use it as the code given for photo/video reviews through Loox.

This option lets you create a discount code with specific rules in Shopify Discounts. The code created in Shopify supports advanced limitations, including limiting it to selected collections or setting a minimum purchase amount.

Note: This option is only available if you have set up your offer to “Same discount” for photos and videos.

To create a discount code in Shopify, and offer it as the code given for photo/video reviews through Loox, follow the steps below: 

  • Select your discount type, and set your discount amount.
  • Click "Save discount".
  • In your Loox app, go to “Discounts” within "Reviews - Preferences".
  • Under "Discount generation type", select “Use same Shopify discount code for all customers”:

  • Enter your custom discount code under “Insert code”:

  • Click "Save".

Set your discount amount

Select the amount you would like to offer your customers for photo reviews and video reviews.

Choose from two types of discounts:

  • Percentage (%): For example, 15% off.
  • Fixed: For example, $15 off (your store’s currency will be automatically used).


Auto-generate a unique code for each review

This option will automatically generate a new unique code for every customer who submits a photo/video review. 

You'll be able to see all discount codes in your Shopify Discounts

Discount codes for photo/video reviews will appear with the following prefix: “Loox Photo/Video Reviews: LX-” :

Note: Loox's Auto-generated discount codes don't apply to automatic recurring orders or subscription-based orders

Additional settings:

  • Discount code expires after - Set an expiration period for the discount codes to create urgency. This can be done by setting the expiration period using the dropdown menu. This will only affect discount codes automatically generated by Loox.
  • Offer discounts for reviews submitted
    • On your website or review request emails - Offer discounts to customers who submit a review on your store and those who submit a review through a review request email.
    • By review request emails only - Offer discounts to customers who left a review through your “review request emails” only.

Discount reminder emails

By default, we email customers who didn’t use their discount, reminding them of their discount code with a link to your store to redeem it.

The “Discount reminder email” is sent according to the expiration date selected in your discount settings:

  • In the case where your discount isn’t limited (no expiration date set), the email will be sent 7 days after the code was initially created.
  • “7 Days” - The email will be sent 3 days before the discount code expires.
  • “14 Days” - The email will be sent 7 days before the discount code expires.
  • “21 Days” and above - The email will be sent 14 days before the discount code expires.

You can customize this email’s appearance and text inside the Discount reminder for photo/video review settings page:


Tracking your Loox discounts 

Your discount codes can be viewed and tracked in the "Manage reviews" section of the Loox app. 

To keep track of your Loox discounts, follow the steps below:

  • Inside your "Manage reviews" section, find the relevant customer review.
  • Click the “...” button to open the drop-down menu and select "See discount details":
  • You will be redirected to view the discount's details and information inside your Shopify Discounts menu:

If you have more questions, contact our Support team at [email protected]. We're available 24/7 and happy to help!

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