Review Transparency

Loox enables you to comply with your local regulation by letting you add badges and disclaimers to the reviews displayed on your website.

In this article, we'll look at the different badges and disclaimers, what they mean, and how to turn them on or off.

IN THIS ARTICLE


Review Badges

Review badges will appear as a checkmark next to the reviewer's name. When clicking on a specific review, Loox will specify whether the badge is a "Verified purchase" or a "Verified review" badge.

"Verified purchase" Badge

The "Verified purchase" badge indicates a review submitted by a purchasing customer who received a review request from Loox. These reviews are connected to a specific order in your store, which Loox can verify. 

When clicking on the "i" icon, the following text will appear: 

"This review was collected from a verified customer who purchased this item."

Note: This text is automatically translated according to the Primary Language you have defined in your Settings.

"Verified review" badge

When a review is not submitted directly through a Loox review request, you can manually mark a review as verified. In that case, Loox will display the “Verified Review” badge next to the reviewer’s name.

Learn how to add or remove the "Verified review" badge here.

When clicking on the "i" icon, the following text will appear:

"This review was marked as verified by the store owner."


Review Disclaimers

If activated on your Transparency Settings, Loox will include further information about the origins of a review and if the reviewer received an incentive to include a photo/video with their review.

Imported Review

Reviews imported from an external source, such as a spreadsheet or using one of Loox's integrations (including AliExpress, Podify, and ShineOn), will have a disclaimer saying so.

When clicking on the "i" icon, the following text will appear:

"This review was imported from an external source."

Incentivized Review

If a review includes a photo/video that a customer submitted in exchange for a discount, Loox will mention this as a disclaimer.

When clicking on the "i" icon, the following text will appear:

"This customer received a future purchase discount for adding a photo or a video to their review."


Transparency Settings

Loox enables you to choose what information you wish to disclose about your reviews. You can do so through your Loox admin, under the Settings - Collect reviews section. 

Loox will enable the "Verified purchase" and "Verified review" badges and disable any other disclaimer information by default. Please note that it is not possible to hide the "Verified purchase" badge. 

  • Review was marked as verified by the store owner: Enable or disable the "Verified review" badge for your reviews. The "Verified purchase" badge will appear on the relevant reviews regardless.
  • Review was imported from an external source: Enable or disable disclaimer information regarding imported reviews.
  • Reviewer received a next-purchase discount for adding a photo or video to their review: Enable or disable disclaimer information regarding incentives you provided to the customer to add a photo/video to their review. If you do not offer a discount for photo/video reviews, this will not appear on any review.