Understanding Loox-Driven Sales
Social proof marketing helps you build trust with potential buyers by showcasing your customers’ experiences using photo and video reviews.
The article below will break down the different metrics we display to give you a better understanding of the impact Loox has on your store's revenue, as well as how to track them on Shopify Customers.
In this article:
Retention revenue
In this metric, we count all customers who used their discount codes earned during their review submissions, and customers returning for a repeat purchase through one of the Loox emails sent from your store (Review request, Review reminder, Discount email).
Acquisition revenue
With this metric, we count purchasing customers referred to your store through one of your advocates' referral links or any of our SEO pages.
Conversion revenue
This metric counts every customer who interacts with a Loox widget on your store before completing a purchase. For example, a customer clicks on a review on the Product Reviews widget, which then links them to the product's page, where they purchase the item.
Total Loox-driven sales
This metric combines the three previously mentioned metric channels, including your Loox Upsell revenue stat, and displays the sum.
Tagging your Loox orders
A tag would be assigned to every order labeled as a Loox-driven sale so that you can track them in the "Orders" section and on your Shopify Orders menu.
The table below explains what each Loox tag means:
| Tag | Meaning |
| Loox Reviews - Photo/Video Review Discount | Purchase made using the discount code Loox generates for photo/video reviews. |
| Loox Referrals - Friend Discount | Purchase made by a customer referred to your store through a unique referral link. |
| Loox Referrals - Advocate Reward | Purchase made by an advocate, redeeming their reward. |
| Loox Reviews - Review Request Email | Purchase made by a customer directly after submitting a review (clicked "Continue" once they submitted the photo/video review). |
| Loox Reviews - Photo/Video Reminder Email | Purchase made by a customer after submitting a photo/video due to reminder email (clicked "Continue" once they submitted the photo/video review). |
| Loox Reviews - Social Media Share | Purchase made by a customer referred to your store by a review shared on social media. |
| Loox Reviews - SEO | Purchase made by a customer referred to your store through one of Loox's SEO services. |
Tracking Loox-driven sales
Sort and filter Loox-driven sales in the Shopify Orders.
Once an order driven by Loox (as listed above) is completed on your store, a unique "Loox-Driven Sales" tab will be added to your Shopify Orders menu, including all of your orders driven by Loox:
