Customizing the Review Request Emails

Review request emails are your main channel for collecting reviews from your customers. Loox schedules and sends these emails to your customers automatically.
Through your Loox settings, you can customize your Loox emails. This includes their logo, subject line, email text, and the design of the email.
In this article, we'll detail the different ways you can edit and customize your Loox emails.


Loox enables you to add your brand's logo to the emails Loox sends to your customers (eg. review requests).

To add your logo to review request emails, enter the image URL of your logo in the Settings - Collect reviews section of your Loox admin:

If you don't have a URL and would like to generate one, follow these instructions:

  1. Go to your Shopify Files menu
  2. Click "Upload files" and select your logo image
  3. Once the upload is complete, Shopify will display its URL
  4. Copy the URL and paste it into your Loox app settings:

If you find that the logo is too large, you can re-size it using the online tool here.

Editing the Subject Line

Loox enables you to add your own brand voice to emails by customizing the "Email subject" field. You can do that through the Settings - Collect reviews section of your Loox admin. 

  • Use [name] or [last_name] as a placeholder for the customer's first or last name where you want those to appear:

    For example, if you choose the following subject line:
    [name], please review your purchase!

    John Smith will see it as:
    " John, please review your purchase!"

    If you choose the following subject line:
    Mr. [last_name], please review your purchase!

    John Smith will see it as:
    "Mr. Smith, please review your purchase!"
  • Use [order_number] where you want the customer's order number to appear:

    For example. if you choose the following subject line:
    Order # [order_number], please review your latest purchase!

    The customer will see it as:
    "Order # 4626, please review your latest purchase" 

If you leave the "Email subject" field empty, the default subject is:
Order # [order_number], please review your latest purchase

Customizing the Email Appearance

Loox enables you to customize your emails to match your brand's look and feel: 

Through your Loox settings, you are able to customize different elements of your Loox emails including:

  • Email's background-color
  • Text's background-color
  • Text's color
  • Button's background-color
  • Button's border-color
  • Button's title color
  • Email's font & font size

Follow these steps to configure your Loox emails' appearance:

  1. To change your email colors/font, change the "Appearance" field of the Email appearance section of your Loox settings to "Custom":
  2. You will then be able to choose the exact color code you want for each field that appears below:

All changes will apply to all Loox emails sent to your customers including:

  • Review request emails
  • Review request reminders
  • Photo reminder emails
  • Discount code emails

This feature is available on the Advanced plan and up. Click here to upgrade your plan.

Viewing a Sample of the Review Request Email

To check how your review request email looks, click the "View Sample" button which will display an example review request email:

Note: Placeholders (like [name]) will not work on sample emails.
The product displayed is an example and will be replaced by the product the customer bought.

To test how it looks like in an actual email, press the “To yourself” button at the bottom of the “Review request emails” section of your Loox settings.
This will send an example email to the address listed on your Shopify account:

Loox schedules and sends one review request email per order. If a customer purchases multiple products in one order, Loox bundles these requests and sends them in one email.
The only exception is if certain products were fulfilled on different days.
In that case, Loox will send separate emails (X days after each item's respective fulfillment date).