Integrating Loox with Omnisend

Streamline your customer communications and strategies by integrating Loox with your Omnisend email flows.

Using our Omnisend integration, you can create unique and detailed review request email flows or send follow-up emails tailored to the feedback left by customers. Enhance your customer satisfaction and engagement and gain more control over how you manage your customer communications.

Activating the Omnisend Integration

To integrate Loox with your Omnisend account:

• Inside your Omnisend Store settings page, go to “API Keys”
• Click “Create Private API Key”

• Select "Loox Product Reviews & Photos" for your API Key and click "Connect app"

• Copy your API Key

• Inside the Loox App’s "Settings - Integrations" menu, click "Manage" under "Omnisend"

• Paste your Omnisend API key and click "Verify"

• A confirmation that the API key is valid will appear, verifying that your Omnisend account will be successfully integrated with Loox

• Click "Save".

Creating a Loox Review Request flow within Omnisend

Create a review request email workflow using a Loox trigger on Omnisend. Loox will trigger your workflow whenever an order meets your email timing set on your Loox account.

To create a new automation workflow, follow the steps below:

• Under the Automation tab of your Omnisend account, create a new workflow

• Click "Create from scratch"

• Name your new automated workflow. We recommend calling it "Loox Review Requests"

• Select "Loox - Time To Send Review Request" as the trigger for your workflow

• If relevant, set up any filters you want to apply to the workflow, and click "Update"

• Select Email as the message type for your workflow

• Edit your Email's content and click "Update"

• Once you have configured your email template, click "Start Workflow" to activate your new workflow

• Inside your Loox app's "Reviews - Preferences - Emails and scheduling", go to "Review request timing".
• Change your "Send via" email setting to "Omnisend"

• Your Loox Review Request emails will now be sent through Omnisend.

Creating a Loox review Follow-up flow within Omnisend

Create a Loox review follow-up email flow within your Omnisend account.

When a new review is submitted, Loox will send a "Loox Review Submitted” event to Omnisend. The event includes the following properties:

• Review date: Review submission date.
• Product ID: Shopify ID of the product.
• Product title: Product name, as listed in Shopify.
• Product URL: URL address of the product page.
• Rating: Review's rating (1-5).
• Author: Reviewer name.
• Photo Included: Whether the review includes a photo or not.
• Video Included: Whether the review includes a video or not.
• Order ID: The order’s Shopify ID.

You can create email flows using the fields listed above, depending on the rules you set within your Omnisend automation settings.

To create a new automation workflow, follow the steps below:

• Under the Automation tab of your Omnisend account, create a new workflow

• Click "Create from scratch"

• Select "Loox Review Submitted" as the trigger for your workflow

• Now, you can create the rest of the workflow within Omnisend

Learn more about creating workflows in Omnisend's help article, Setting-up Automation workflow.

Sending Review Requests via SMS

Send your customers review requests via SMS by following these steps:

• Select SMS as the message type in your automated workflow

• On the right side of your screen, click "Edit SMS" and add the text asking for a review.

• Use the parameter below to add a link to review the product:

  [[custom_event.product_review_url]]

• Click "Update" to finish the process.

Integrating Loox into your Omnisend email template

You can insert Loox’s parameters into any Omnisend email template to collect verified reviews from your customers.

Order information parameters:

Product information parameters:

• product_id: The Shopify ID of the product purchased by the customer.
• product_name: The name of the product, e.g. "T-Shirt".
• product_image_url: A URL address that fetches the product’s image.
• product_review_url: A URL address that redirects your customers to the review submission form associated with the product.