Sending Review Requests with Omnisend

Utilize Omnisend's automated workflows and templates to send review request emails to your customers.

Activating the Omnisend Integration

To send review request emails to your customers through Omnisend, Loox must be integrated with your Omnisend account. 

To integrate Loox with your Omnisend account:

• Inside your Omnisend Store settings page, go to “API Keys”
• Click “Create Private API Key”:

• Select "Loox Product Reviews & Photos" for your API Key and click "Connect app":

• Copy your API Key:

• Inside the Loox App’s "Integrations" settings section, paste your API key under “Omnisend”:

• Click “Test” to confirm the integration is successfully working:

• When you receive the confirmation that the API key is valid, your Omnisend account is integrated with Loox.

Creating a Review Request flow within Omnisend

Create a review request email workflow using a Loox trigger on Omnisend.

Loox will trigger your workflow whenever an order meets your email timing setting set on your Loox account.

To create a new automation workflow, follow the steps below:

• Under the Automation tab of your Omnisend account, create a new workflow:

• Click "Create from scratch":

• Name your new automated workflow. We recommend calling it "Loox Review Requests":

• Select "Loox - Time To Send Review Request" as the trigger for your workflow:

• If relevant, set up any filters you want to apply to the workflow, and click "Update":

• Select Email as the message type for your workflow:

• Edit your Email's content and click "Update":

• Once you have configured your email template, click "Start Workflow" to activate your new workflow:

• Inside your Loox app's "Collect Reviews" settings section, go to "Review request timing".
• Change your "Send via" email setting to "Omnisend":

• Your Loox Review request emails will now be sent through Omnisend.

Integrating Loox into your Omnisend email template

You can insert Loox’s parameters into any Omnisend email template to collect verified reviews from your customers.

Order information parameters:

Product information parameters:

• product_id - The Shopify ID of the product purchased by the customer.
• product_name - The name of the product, e.g. "T-Shirt".
• product_image_url - A URL address that fetches the product’s image.
• product_review_url - A URL address that redirects your customers to the review submission form associated with the product.

Sending Review Requests via SMS

Send your customers review requests via SMS by following these steps:

• Select SMS as the message type in your automated workflow:

• On the right side of your screen, click "Edit SMS" and add the text asking for a review.

• Use the parameter below to add a link to review the product:

  [[custom_event.product_review_url]]

• Click "Update" to finish the process.