Integrating Reviews with Google Shopping Product Listings

Loox enables you to integrate your reviews with Google Shopping to display your products' ratings and reviews on Product Listing Ads:

The Loox + Google Shopping integration is available on the Growth plan and up. Click here to upgrade your plan.

To successfully integrate your Loox reviews with your Google Shopping product listings: 

  1. Make sure your reviews follow Google's requirements
  2. Set up Google Shopping in Loox

In this article, we will detail how to successfully perform every step and make sure your Loox reviews appear on your Google Shopping listings correctly. Please read through and follow carefully.


Google's Requirements

Google has strict guidelines regarding integrating reviews into Google Shopping and how one should go about the integration. The essential requirements are:

  1. You report more than 50 reviews.
  2. You sync all your reviews (including reviews with low ratings).
  3. Your reviews must not violate copyrights, be offensive, or spammy.
  4. Reviews must include some text.
  5. No identifying content of the reviewer can be publicly displayed (including full names, email addresses, phone numbers, etc.').

Loox will automatically include all Approved, Pending, and Hidden reviews in your ratings feed. This is a requirement to be approved by Google. We recommend approving all reviews and adding public replies to address any negative feedback.

Note: Google will manually review your submission and can reject the integration at their sole discretion. You can read Google's full policy here.


Setting up Google Shopping in Loox

If you have any questions or run into any difficulties setting this up, feel free to contact our Support team at [email protected], and we’d be more than happy to help!

The Google Shopping integration connects your products' ratings to your listings and ads on Google Shopping. 

For Google to match the right reviews to the right products, the information on your products feed (reported by the Google channel or other third-party apps) and product ratings feed (Loox) must be identical.

To make sure Loox is reporting the correct identifiers, follow the steps below:

  1. Find the product information you report to Google. You can find that information in your Google Merchant Center under the "Products" tab:

    If you click the title of any product you report and scroll to the "Final attributes" section, you should be able to see all of the information you report for a product:
  2. Go to the Integrations section of your Loox settings:
  3. Set up your Google Shopping settings in Loox according to the information you report in your Google Merchant Center.

    1. Product IDs (GTIN and\or MPN): Specify which Shopify product field we should extract the values from. You must use at least one of these identifiers and match them to the same field you use for your products feed.
      While GTINs are global identifiers, MPNs are internal identifiers that you can configure as you wish.

      You can read more about product identifiers in this guide by Google:
      About unique product identifiers
    2. Product Prefix
    3. If you sync your products using Shopify's Google channel, your feed will include a unique item_ID of:
      shopify_{country code}_{product_ID}_{Variant_ID} 
      Loox will automatically include this same Item_ID in your Reviews feed to match your product feed.
      The {country code} can differ depending on which country you sell to using Google Shopping. By default, Loox will set this to shopify_US. If you sell on Google Shopping outside the US, please insert the relevant country code, as it appears in your Google Shopping feed.

Note: You must ensure the information in Loox matches how you report your product identifiers on Google Merchant Center. 

For example, in the screenshot below, the Item_ID uses the shopify_US prefix, and the MPN is extracted from the product's SKU:

To match this, here's how the integration should be set up in Loox:


Once you set the integration's settings to match the information found in your products feed, go into your Loox Integration Settings, and under Google Shopping switch on the Toggle "Automatically sync reviews with Google Shopping".

Once the toggle is activated, Loox will begin reporting your reviews to Google Shopping.

If all the product information matches between the Loox feed and your products feed on the Google Merchant Center, your star ratings and reviews should appear. Google can take up to a couple of weeks to process your new ratings feed, and for the star ratings to appear.

If you cannot see your products' ratings on their listings and ads after a few weeks, please contact Google Shopping support to get more information on what is causing the reviews to not appear as expected. Once you have an answer from Google, contact our support and we'll advise further on how to proceed.

You can contact Google through the link below:
Contact Us - Google Merchant Center Help

If you have any questions or run into any difficulties setting this up, feel free to contact our Support team at [email protected], and we’d be more than happy to help!