Integrating Reviews with Google Shopping Product Listings

Display your products’ reviews and ratings on your Google Shopping Product Listing Ads.

Using our Google Shopping integration, you can showcase your customers' reviews and ratings on your product listings, helping your build trust and credibility with potential customers and ultimately increase traffic and sales.

To integrate your Loox reviews with your Google Shopping product listings: 

  1. Your reviews meet Google’s Product Ratings Policy 
  2. Set up Google Shopping in Loox.

The Loox + Google Shopping integration is available on the Scale plan and up. Click here to upgrade your plan.

Google's Product Ratings Policy  

Your first step in activating our Google Shopping integration is to make sure your reviews meet Google's Product Ratings policy.

In order to qualify, you have to meet the following criteria:

  • You report more than 50 reviews.
  • You sync all your reviews (including reviews with low ratings).
  • Your reviews must not violate copyrights, be offensive, or spam.
  • Reviews must include text.
  • No identifying content of the reviewer can be publicly displayed (including full names, email addresses, phone numbers, etc.').

To comply with Google’s Product Ratings Policy, our integration will automatically send all "Published" and "Unpublished" reviews from your reviews collection to Google.

Tip: We recommend publishing all reviews and adding public replies to address any negative feedback. 

Note: Google will review your submission and can reject it if they decide. You can read Google's full policy here.

Setting up Google Shopping in Loox

To make sure Google displays the correct reviews for your products, your integration settings must match the same identifiers used on your Google Shopping products feed (generated by your Google Channel app or any third-party app),

To make sure Loox is reporting the correct identifiers:

  • Go to your Google Merchant Center under the "Products" tab and look for the product information you report to Google.

  • Find the identifiers, either GTIN or MPN, you are reporting on your Google products feed.
  • Inside the Loox app's "Integrations" settings page, go to "Google Shopping".
  • Adjust your products IDs to match the same identifiers discovered on your Google products feed, In order for the integration to work successfully, at least one identifier must match between your Loox and Google accounts:


  • When adjusting your products IDs, keep in mind that GTINs are global identifiers, and MPNs are internal identifiers that you can configure as you wish.
  • You can read more about product identifiers in this guide by Google: About unique product identifiers.
  • You can read more about changing the identifiers reported on your Shopify Products: Product details.

Product Prefix: 

If you sync your products using Shopify's Google channel, your feed includes a unique item_ID:

shopify_{country code}_{product_ID}_{Variant_ID} 

We automatically include this same Item_ID in your ratings feed to match your products feed.

The {country code} can differ depending on which country you sell to using Google Shopping. By default, we set this to shopify_US. If you sell to countries outside the US, please select the relevant country code, as it appears in your Google Shopping feed.

Note: Make sure the information in Loox matches your reported product identifiers on your Google Merchant Center. 

The screenshot below shows the Item_ID uses the shopify_US prefix, and the MPN is extracted from the product's SKU from the Google merchant center:

Once you set the integration's settings to match the information found in your products feed, go into the Loox App’s ”Integrations” settings page, and under Google Shopping, switch on  "Automatically sync reviews with Google Shopping".

Once activated, we will begin reporting your reviews to Google Shopping on an ongoing basis.

It can take up to a couple of weeks for Google to process your new ratings feed, and for your ratings to appear.

If your products' ratings on their listings and ads have yet to be displayed after a few weeks, check to make sure the information in your Google merchant center and in Loox is matched correctly.

If it is correct and still not appearing, contact Google Shopping Support to help understand what is the reason. Once Google has given you an update, contact our support and we will help you resolve the issue. 

You can contact Google through the link below:

Contact Us - Google Merchant Center Help

If you have any questions feel free to contact our Support team, we are more than happy to help!

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