Sending Follow-up Emails With Klaviyo

Create automatic email flows based on Loox reviews submitted to your store.

You can create a flow responding to positive reviews, and mentioning upcoming sales and special offers. Otherwise, you can create a flow based on negative reviews, offering help to the customer.

The Loox + Klaviyo integration is available on the Scale plan and up. Click here to upgrade your plan.

Activating the Klaviyo integration

To send follow-up emails to your customers through Klaviyo, Loox must be integrated with your Klaviyo account. 

To integrate your Loox account with your Klaviyo account:

  • Click “Create Private API Key”:

  • In the “Create API Key” page, select “Full Access Key” and click “Create”:

  • Copy your API Key:

  • Click “Test” to confirm the integration is successfully working:

  • When you receive the confirmation that the API key is valid, your Klaviyo account is integrated with Loox.

Creating an email flow within Klaviyo

Once you have successfully integrated Klaviyo with Loox, you can create a new flow in Klaviyo triggered by Loox reviews.

When a new review is submitted, Klaviyo will create a "Loox Review Posted” event in the Customer's Klaviyo profile. The event includes the following properties:

  • Rating: Review's rating (1-5).
  • Photo Included: Whether the review includes a photo or not.
  • Video Included: Whether the review includes a video or not.
  • Author: Reviewer name.
  • Product Title: Product name, as listed in Shopify.
  • Product URL: URL address of the product page.
  • Product ID: Shopify ID of the product.
  • Order ID: The order’s Shopify ID.

To create a new flow in Klaviyo based on the Loox trigger, follow the steps below:

  • Create a new flow within Klaviyo. We recommend calling it "Loox Reviews" or "Post-review flow":

  • Select "Metric" as the flow trigger:

  • Select "Loox Review Posted", set up any filters if you wish, and click "Done":

  • Now, you can create the rest of the flow within Klaviyo:

Learn more about creating Flows on Klaviyo's help article: Getting Started with Flows.

If you have more questions, contact our Support team. We’re available 24/7 and happy to help!

You can also contact Klaviyo's support for further assistance on setting up campaigns and flows: Contact Klaviyo support.

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