Integrating Loox with Klaviyo

Streamline your customer communications and strategies by integrating Loox with your Klaviyo email flows.

Using our Klaviyo integrations, you can create unique and detailed review request email flows, or send follow up emails tailored to the feedback left by customers, whether positive or negative, enhancing your customer satisfaction and engagement, giving you full control over how you manage your customers communications.

Activating the Loox + Klaviyo integration

To integrate your Loox account with your Klaviyo account:

• Inside your Klaviyo account’s settings page, go to “API Keys”:

• Click “Create Private API Key”:

• In the “Create API Key” page, select “Full Access Key” and click “Create”:

• Copy your API Key:

• Inside the Loox App’s "Integrations" settings section, go to "Klaviyo" and click "Manage":
• Paste your Klaviyo API key and click "Verify":

• A confirmation that the API key is valid will appear, meaning your Klaviyo account will be successfully integrated with Loox:

• Click "Save".

Creating a Loox Review Request flow within Klaviyo

Create a review request email flow using a Loox trigger on Klaviyo.

Loox will trigger your flow whenever an order meets the email timing set on your Loox account.

To create an email flow using the Loox trigger:

• Inside your Klaviyo account’s “Flow” menu, click “Create Flow”:

  

• Click "Create From Scratch":

  

• Name your new flow. We recommend calling it "Loox Review Requests":

  

• Inside the flow’s “Trigger setup” page, select “Metric” as your trigger:

  

• Open the “Choose metric” dropdown menu, and select “Loox - Time To Send Review Request”:

  

• If relevant, set up the filters you want to apply to the flow and click "Done".

• Drag the “Email” option from “Actions” and drop it below the flow’s main trigger:

  

• Configure your email’s content and subject line.

• On the top-right corner of the screen, click “Update Action Statuses”:

  

• In the “Update All Action Statuses” window, select “Live” from the Action status dropdown menu:

  

• Click “Update Statuses”:

  

• Inside your Loox Admin’s "Reviews - Preferences" settings section, go to "Emails and scheduling".
• Under "Review request timing", change your "Send via" email setting to "Klaviyo".

Your Loox Review request emails will now be sent through Klaviyo.

Creating a Loox review Follow-up flow within Klaviyo

Create a Loox review follow-up email flow within your Klaviyo account.

When a new review is submitted, Klaviyo will create a "Loox Review Posted” event in the Customer's Klaviyo profile. The event includes the following properties:

• Rating: Review's rating (1-5).
• Photo Included: Whether the review includes a photo or not.
• Video Included: Whether the review includes a video or not.
• Author: Reviewer name.
• Product Title: Product name, as listed in Shopify.
• Product URL: URL address of the product page.
• Product ID: Shopify ID of the product.
• Order ID: The order’s Shopify ID.

To create a new flow in Klaviyo based on the "Loox Review Posted” trigger:

• Create a new flow within Klaviyo. We recommend calling it "Loox Reviews" or "Post-review flow":

• Select "Metric" as the flow trigger:

• Select "Loox Review Posted", set up any filters if you wish, and click "Done":

• Now, you can create the rest of the flow within Klaviyo:

Integrating Loox into your Klaviyo email template

Use the Loox Parameters listed below to add your customers’ order information to your emails.

Adding these parameters to your Klaviyo email templates would allow you to create custom CTAs:

Product information:

• id - The Shopify ID of the product purchased by the customer.
• name - The name of the product purchased, e.g. "T-Shirt".
• price - The price of the product purchased.
• quantity - The number of times a product was purchased in the same order.
• image_url - A URL address that adds the product’s image.
• review_url - A URL address that redirects your customers to the review submission form associated with the product.