Loox Data in Google Analytics

Loox automatically reports certain data about customer interaction into your Google Analytics account integrated with your Shopify account.

Here's how to integrate your Google Analytics with your Shopify account

You will be able to find the Loox data within the Events menu in your Google Analytics account:

Example:

Below Is the Current Data Reported to Google Analytics from Loox:


Category : Loox - Widget interactions

  Action Description
ReviewClicked   A customer clicked and opened a specific review.
Loox Star Rating Clicked
The star ratings of a specific product was clicked
Loox Sidebar widget clicked 
The Sidebar Widget was opened by a customer

The Value will be the Product ID of the product the review belongs to

The Label will include the widget the review was displayed on when clicked