Loox data in Google Analytics
Loox automatically reports certain data about customer interaction into your Google Analytics account integrated with your Shopify account.
You will be able to find the Loox data within the Events menu in your Google Analytics account:
Below is the current data reported to Google Analytics from Loox:
Category : Loox - Widget interactions
|ReviewClicked|| A customer clicked and opened a specific review.
| Loox Star Rating Clicked
|| The star ratings of a specific product was clicked
| Loox Sidebar widget clicked
|| The Sidebar Widget was opened by a customer
The Value will be the Product ID of the product the review belongs to
The Label will include the widget the review was displayed on when clicked