Loox Referrals
Loox Referrals enables you to turn your happy customers into brand advocates!
Overview
Loox Referrals includes two separate features; Post-Purchase Referrals & Post-Review Referrals. Both are available within any of the Reviews & Referrals plans.
Post-Purchase Referrals:
Post-Purchase Referrals prompt customers to share a discount with their friends after check out. Learn more.
Post-Review Referrals:
Post-Review Referrals prompt customers to share a discount after submitting a positive (4-5 stars) review. Learn more.
Referrals Performance
On your Dashboard, Loox displays metrics about your customers' engagement with referrals, as well as any revenue you were able to generate using referrals. This includes information on the Post-Purchase and Post-Review Referrals.
Like the other metrics on the Dashboard, you can filter the data according to: Last 30 days, Last 90 days, or All time.
- Impressions: The number of customers exposed to the post-purchase referrals widget. Every customer that completes a purchase on your store and arrives at the checkout page will count towards the number of impressions.
- Shares: The number of unique referral links generated by your customers. Every time a customer shares a new referral link, it will count towards the number of shares.
- Store visits: The number of new people referred to your store through a shared link. Loox will count this for every new customer visiting your store through a shared link.
- Revenue: The total amount of revenue generated by referrals over the selected time frame. This includes new orders coming from referrals and advocates using the reward given in exchange for referring those orders.
The referrals performance information is also sent in the recurring Loox Metrics email:
Fraud Protection
Loox runs various fraud protection measures to prevent customers from potentially abusing the Referrals discounts.
Enable discount for new customers only (Post-Purchase Referrals & Post-Review Referrals):
The friend discount will only be applied to customers who are defined as "new" in Shopify. This does not apply to any discounts created before enabling this setting.
Advocates will still get their reward for any purchases made through their link, regardless if these were from new or returning customers.
One-sided incentive (Post-Purchase Referrals & Post-Review Referrals):
Once a customer has shared a link, there will be a 30-second delay before anyone can create a discount code through it.
Two-sided incentive (Post-Purchase Referrals):
An advocate will only receive their reward if the friend purchases directly through the link they shared and only once their friend's order is fulfilled.
Every customer that chooses to become an advocate agrees to the terms of service as detailed here:
Referrals program - Terms of Service
Loox prevents advocates from rewarding themselves on your store by tracking and comparing several details for every purchase made through a referral link.
If the purchasing customer's details match an advocate's details, the store discount will be applied to their purchase, but Loox will add no reward to the advocate's total reward.
These are the details tracked for this measure:
- Email (including basic variations of the same email such as adding "+1")
- IP Address + User-Agent
- Shopify’s customer ID
You can disable these fraud protection measures through the Referrals settings.
Note: If you cannot see a reward given to an advocate, please make sure the friend’s order is above the minimum purchase amount and has been marked as fulfilled on Shopify.
