Loox Referrals


Loox Referrals enables you to turn your happy customers into brand advocates!
By incentivizing your customers to share your store with friends, you can increase traffic and grow sales.
Not currently using Loox Referrals? Click here to get Referrals on your plan.
Loox Referrals can be added to any Loox plan and are included out-of-the-box in the Unlimited plan.
IN THIS ARTICLE

Overview

Loox Referrals includes Three separate features; Post-Purchase Referrals, Post-Review Referrals, and On-site Referrals. All three are available within any of the Reviews & Referrals plans.

Post-Purchase Referrals:

Post-Purchase Referrals prompt customers to share a discount with their friends  after check out. Learn more.

Post-Review Referrals:

Post-Review Referrals prompt customers to share a discount  after submitting a positive (4-5 stars) review. Learn more.

On-site Referrals:

On-Site Referrals prompt customers to share discounts with their friends  through a visible sidebar widget. Learn More.

Referrals Performance

On your Dashboard, Loox displays metrics about your customers' engagement with referrals, as well as any revenue you were able to generate using referrals. This includes information on the Post-Purchase and Post-Review Referrals. 

Like the other metrics on the Dashboard, you can filter the data according to: Last 30 days, Last 90 days, or All time.

  • Shares: The number of unique referral links generated by your customers. Every time a customer shares a new referral link, it will count towards the number of shares.
  • Store visits: The number of new people referred to your store through a shared link. Loox will count this for every new customer visiting your store through a shared link.
  • Revenue: The total amount of revenue generated by referrals over the selected time frame. This includes new orders coming from referrals and advocates using the reward given in exchange for referring those orders.

The referrals performance information is also sent in the recurring Loox Metrics email:

Fraud Protection

Loox runs various fraud protection measures to prevent customers from potentially abusing the referral discounts:

All 4 fraud protection methods can be turned on from the Loox Admin - Referrals settings page.

Prevent advocate self-rewards: 

This setting will prevent advocates of your brand from rewarding themselves with your offered friend discount by purchasing using their own referral code. If the purchasing friend’s details match an advocate's details, the store discount will be applied to their purchase, but Loox will not add a reward to the advocate's total balance.

These are the details tracked for this measure:

  • Email (including basic variations of the same email such as adding "+1")
  • IP Address + User-Agent
  • Shopify’s customer ID

An advocate will only receive their reward if the friend purchases directly through the link they shared and only once their friend's order is fulfilled.

Every customer that chooses to become an advocate agrees to the terms of service as detailed here:

Referrals program - Terms of Service

30-second redeem delay:

Once an advocate has shared their discount link, this setting will initiate a 30-second delay on the discount code before it is usable by any customer, preventing any use of that code until the 30-second mark had passed.

Limit discounts to new customers only:

Once enabled, Loox will prevent returning customers from using new referral discount codes on your store. Only new customers with no purchase history in your store will be able to use these referral discounts. When enabled, Loox will search for the customer’s information, and verify whether it matches any previous order’s details. If it does, Loox will be able to identify the customer as an existing customer, and the referral discount they were trying to use will not be applied.

Prevent self-referrals:

This setting will prevent advocates of your brand from using their own referral discounts on their purchase if any of the customer’s information matches the advocate's details listed below:

  • IP Address
  • User-Agent (device)

Note: If you cannot see a reward given to an advocate, please make sure the friend's order is above the minimum purchase amount and has been marked as fulfilled on Shopify.

Social media image

Loox supports the option to add a unique image to your store's referral links.

Once your customers will share their discount links on social media, their link's thumbnail will have their chosen image showcased on it:

You can change the Social media image inside your Settings - Referrals settings menu, under "Social media image":