Displaying Product Ratings in Google Search Results

Boost your store's traffic and grow interest in your products organically by displaying your product ratings and reviews in Google search results using Google Rich Snippets.

When enabled, Loox will automatically add the relevant rich snippets code to your store's theme, integrating your products' average rating, as well as their number of reviews on Google's search results.

To show your product ratings and reviews in Google search results:

1. Go to "Reviews - Preferences - General”.
2. Scroll down to “SEO”.
3. Toggle “Show product ratings in Google search results” on.

The Google Rich Snippets code will be automatically added to your theme.

Manually adding the Rich Snippets code

You can manually add the code to your theme and adjust the parameters reported to Google.

To manually add the Rich snippet's code to your theme:

• Go to your Shopify Themes menu and click the “... ” button next to “Customize”.
• Select "Edit code".
• Open the template or section you use for product pages (usually called product.liquid or product-template.liquid, but some themes may work differently).
• Paste the following code at the bottom of the page:

{% if product.metafields.loox.num_reviews %}
<script id="looxSchemaJson" type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Product",   
"@id": {{ canonical_url | json }},   
"aggregateRating": { 
"@type": "AggregateRating",      
"ratingValue": "{{ product.metafields.loox.avg_rating }}",      
"reviewCount": "{{ product.metafields.loox.num_reviews }}"   
},   
"name": {{ product.title | json }}
}
</script>
{% endif %}

Some themes report review data to Google differently.

If your theme uses Meta tags, follow these steps instead:

• Inside your Shopify Themes menu, click the “... ” button next to “Customize” and select "Edit code".
• Open the template or section you use for product pages (usually called product.liquid or product-template.liquid, but some themes may work differently).
• Click CTRL + F
• Search for: ״http://schema.org/Product״.
• Paste the following code beneath the relevant element:

{% if product.metafields.loox.num_reviews %}
<div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
<meta itemprop="ratingValue" content="{{ product.metafields.loox.avg_rating }}"/>
<meta itemprop="ratingCount" content="{{ product.metafields.loox.num_reviews }}"/> 
</div>
{% endif %}