Loox Referrals Incentives

Encourage your advocates to share their unique discount links with friends and family using our Referrals Widgets incentives.

In this article, we'll cover how to choose your Referral Incentive type and explain the differences between our one-sided and two-sided incentives.

Note: The discount incentive type selected in your Loox Admin will apply to all Loox Referrals widgets, including:

IN THIS ARTICLE

One-sided Incentive
Two-sided Incentive
Referral emails

One-sided Incentive

Turn your visitors and customers into brand advocates by providing them with a unique discount link they can share with their friends and family, using word of mouth and social proof as a means to grow your brand.

Your store automatically applies the discount once a visitor interacts with an advocate's link.

To set a One-sided Referral offer:

Inside the Loox Admin Referrals “Offer” settings page, select “One-sided incentive”:
Select your discount type, and set the amount you would like to offer:
Set a “Minimum purchase amount” for your incentive. Set to “0” if you don’t want to limit your referral offer:

Two-sided Incentive

Encourage your customers to sign up for your referral program and receive discount links that they can share with friends and family, earning them rewards in the process.

With a two-sided referral offer, you can increase the traffic coming from your referrals, as well as your total order volume.

For every completed referral order made with an advocate’s discount link, the advocate will receive an email with a reward for a future order.

Each advocate’s total reward balance cannot be split into multiple purchases and must be redeemed in its entirety in one single purchase.

Note: Advocates will receive their rewards only once their friend's order is labeled as fulfilled.

This email will notify them about their current advocate reward balance and will include a link to their advocate reward balance page. In it, they have the option to redeem their reward as well as share their unique referral link again.

To set a Two-sided Referral offer:

In the Referrals “Offer” settings page, select “Two-sided incentive”:
Select your discount type, and set the amount you would like to offer:
Set the “Advocate reward” amount:
Set a “Minimum purchase amount” for your incentive. Set to “0” if you don’t want to limit your referral offer:

Referral emails

Once your Loox Referrals incentive is set, your customers will have the chance to register as advocates of your brand and earn rewards.

Once registered, advocates will receive multiple emails across their journey to ensure they are sharing their unique discount links with their family and friends, as well as notifying them whenever their relative uses their codes.

Referral reminder email

The Referral reminder email reminds advocates who haven't used their referral link to start sharing it with their friends.

Note: The Referral reminder email will only be sent when using the Two-sided incentive type.

Merchants can customize their email's content to their liking from the email's dedicated settings page:

Advocate reward paid email

The Advocate reward paid email is sent to customers every time they drive a successful referral.