Setting up Your Loox Referrals Offer

Set up your Loox Referrals offer to drive more sales and reward loyal customers. Offer rewards to both advocates and their referrals to encourage repeat purchases, attract new customers, and grow your brand.


Friend discount

Turn your visitors and customers into brand advocates by providing them with a unique discount link they can share with their friends and family, using word-of-mouth marketing and social proof to grow your brand.

Your store automatically applies the discount once a visitor interacts with an advocate's link.

To adjust your Referrals friend discount:


  1. Inside the Loox Admin Referrals “Offer” settings page, go to "Friend discount."
  2. Select the discount type and the amount you want to offer.

  3. Set a “Minimum purchase amount” for your offer. Set to “0” if you don’t want to limit your referral offer.

Advocate reward

Encourage your customers to promote your brand by offering an Advocate Reward—a reward they can earn for referring friends. Every time an advocate’s unique discount link is used to complete a purchase, they receive a reward for a future order.

After each successful referral, the advocate will receive an email with their updated reward balance and a link to their Advocate Reward Balance page. From there, they can redeem their reward and easily share their referral link again.

Advocates will only receive their reward once their friend's order is marked as "Fulfilled."

Note: Each advocate’s total reward balance cannot be split into multiple purchases. It must be redeemed in its entirety in one single purchase.

Limit rewarded referral orders per advocate

Control how many rewards a single advocate can earn through your referral program. This setting limits the number of orders an advocate can be rewarded for from their unique referral link.

Once the limit is reached, the referral link remains active, but the advocate will no longer receive additional rewards.

To activate and adjust your Referrals Advocate reward:

  1. In the Referrals “Offer” settings page, go to "Advocate reward."
  2. Toggle on "Reward advocates for referrals" and set the reward amount you would like to offer your advocates.

  1. Limit the number of orders an advocate can be rewarded for in the "Limit rewarded referral orders per advocate" field.
  2. Set a “Minimum purchase amount” for your incentive. Set to “0” if you don’t want to limit your referral offer.

Note: The Referral offer set up in your Loox Admin will apply to all Loox Referrals widgets, including:


Referral emails

Once your Loox Referrals incentive is set, your customers will be able to register as advocates of your brand and earn rewards.

Once registered, advocates will receive multiple emails throughout their journey to ensure they share their unique discount links with their family and friends and to notify them whenever their relative uses their codes.

Referral reminder email

The Referral reminder email reminds advocates who haven't used their referral link to start sharing it with their friends.

Note: The Referral reminder email will only be sent when offering advocate rewards.

You can customize the content of this email at its dedicated settings page:

Advocate reward paid email

The Advocate reward paid email is sent to customers every time they drive a successful referral.

You can customize the content of this email at its dedicated settings page:

If you have more questions, contact our Support team. We’re available 24/7 and happy to help!

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