Automatically Translating Customer Reviews

Build trust with international shoppers by automatically translating reviews into 21 languages, helping customers read them in their native language.

Setting your primary language

Before enabling Auto-translate reviews, you need to set a primary language for Loox. This is the default language in which your store operates and serves as the foundation for translation features.

How to set your primary language

1. In Loox, go to "Settings" > "General" > "Localization".

2. Select your primary language from the dropdown menu.

   

3. Click "Save".

Once set, Loox will use this language as the reference point for translating reviews.

Auto-translating reviews

Auto-translating reviews allows customers to read your reviews in their preferred language, no matter what language they were originally written in.

How Auto-translate reviews works

• When enabled, Loox automatically translates reviews into your primary language across Loox widgets on your store
• Auto-translated reviews will appear in the following widgets: Product Reviews Widget, Happy Customers Page, Reviews Sidebar, and Carousel Widgets

To automatically translate your customer reviews to a specific language

1. Within "Settings" > "General", go to "Localization".
2. Toggle “Auto-translate reviews” on.

That's it! Your customer reviews and replies will now automatically translate to your primary language.

Using Auto-translate reviews and Multilingual support

Loox’s localization features are designed to complement each other:

• Primary language is the foundation for translation settings
• Auto-translate ensures all reviews are available in one consistent language
• Multilingual Support translates Loox elements (widgets, review forms, emails) to match the customer’s language selection but does not translate reviews
• If both Auto-translate reviews and Multilingual support are enabled, reviews will be translated into the language the customer selects on the storefront

Supported languages

Loox supports the following languages:

Additional information

• When selecting "Chinese" in the store's "Main language" dropdown, Loox will translate reviews to "Simplified Chinese"
• When exporting your customer reviews, the exported CSV file will contain the review text in its original languages
• Once enabled, translated reviews will have a label indicating the customer's original review language. This label can be customized in the Product Reviews Widget editor.

• When Auto-translate review is enabled, Loox translations override translations via the Weglot integration