Review Request Emails

The Review Request Email is the most important email in your review collection strategy. It is the first request sent to customers, prompting them to share feedback about their purchase.

Why send review request emails?

Review request emails help you collect customer feedback by automatically prompting buyers to leave reviews after purchasing from your store. Automating the process with Loox ensures consistency and efficiency, helping you maximize the number of reviews you collect.

Types of review request emails

Loox offers two types of review request emails:

Promotional Emails

These emails can include a discount or incentive to encourage reviews.

Transactional Emails

A non-promotional email option that does not include discounts or incentives. This is ideal for reaching customers who have unsubscribed from marketing emails.

Learn more about Loox email compliance. 

How to customize your review request email content

You can customize your email subject line, body text, and footer to fit your brand’s voice while keeping the focus on getting more reviews.

Editing the subject line & email body

Loox provides a default subject line and body optimized for high response rates, but you can customize them as needed.

Default subject line:

Order [order_name], how did it go?

To edit the subject line and email body:

1. Within "Reviews" > "Preferences", go to "Emails and scheduling."
2. Under Emails, click “Edit” next to Review request.
3. Edit the subject line and email body.
4. Use placeholders to personalize the message:

• [order_name] → Inserts order number
• [name] → Inserts the customer’s first name

Selecting your preferred review request button type

Customize the button your customers click to submit a review in your Review Request Email.

We offer two button options:

• Rating Stars: Display a rating scale of 5 stars (from "Dislike it" to "Love it") located at the bottom of your email.
• “Write a review” button: If you prefer a physical button, select the "Write a review" button option.

To select your review request button type:

1. In your Review Request Email editor, open the dropdown menu under "Review request button type" and select your preferred button type.

2. If you selected the "Write a review" button, you can customize the text under the "Button" text field.

How to customize your email timing and design

To get the best engagement with your email, you may also want to customize the following:

• Timing – Control when emails are sent based on purchase, fulfillment, or delivery. Learn more
• Branding & Design – Adjust colors, logos, and layout to match your store’s look. Learn more

For our best practices on collecting more reviews, check out 5 Essentials for Collecting More Reviews. 

FAQs

Q: Can I set up an automated reminder email?

A: Yes, you can set up an automated review request reminder. Learn more